Welcome to WeRoast, the cutest cafe in Lincoln. If you’re an upperclassman, you may be familiar from a 2021 interview in the Lion’s Roar with the owner, Teddy Sullivan Shortly after WeRoast opened, Teddy shared the vision of a welcoming, sustainable cafe that he had as an LHS freshman.
WeRoast has flourished since then. On the first Saturday of November, it was packed with patrons excited to buy a latte or try the new breakfast items on menu, overnight oats and a breakfast sandwich. The baristas served the line with a smile, greeting regulars by name before preparing their orders from memory. Customers filled the comfy corner bench and the chairs by the picture window and plant wall, staying awhile to catch up or read the paper.
In addition to their cozy environment and personable staff, WeRoast prides itself on selling coffee that is sustainably sourced. Who knew coffee could affect the climate? WeRoast, of course. Their website tells buyers their coffee comes from “local family farms and community cooperatives that are making a sustainable difference in their regions,” meaning they only work with fair, eco-friendly suppliers.
Your wallet will thank you for buying at WeRoast too. The price of a small iced coffee is $2.25 as opposed to $3.75 at Starbucks, and a chai latte (my go-to order) costs $3.25 compared to $4.45. Similarly to other chains, WeRoast also offers loyalty rewards. This year they introduced Mug Club, a program in which members pay $150 to receive over $500 of drinks, bakery items, beans, and merchandise over the following year.
Recently, the Lion’s Roar spoke to Reilly Walker, WeRoast manager and Lincoln High School alum. When asked what he wants WeRoast to be for customers, he says, “We’ve been talking about this a lot lately. It’s become a ‘third space’ . . . it’s between work and home, and it’s that ‘third space’ to decompress and be comfortable in a community. A space to just be. It’s become that for a lot of people.”
Lincoln Creamery may be out of season this winter, but WeRoast is next door at 276 Front Street, and open every Monday through Saturday from 6:00 a.m.to 3:00 p.m. and every Sunday from 8:00.a.m. to 2:00.p.m. If you’re in a rush, they also offer mobile orders and local delivery. You can learn more on their website weroast.coffee or find them at @weroastcoffeeco on Instagram.
